The EU Data Act is now in effect, reshaping how connected vehicle data can be accessed and shared across the industry. The regulation gives vehicle owners and third parties clearer rights to access data generated by connected products, ending the exclusive control OEMs previously held over in-vehicle data streams.
For OEMs, this means rethinking data monetization strategies built around exclusivity. For third-party service providers, it opens new access paths that were previously locked behind manufacturer partnerships. Expect ripple effects across telematics, insurance, and aftermarket service providers over the coming months.